In a nutshell
The greatest risk is not to take one and to not stand out.
I have extensive experience in transforming brands, creating successful campaigns and delivering rapid product launches. With a proven track record of successfully leading teams or working as an individual, I tackle and and execute briefs with a broad set of honed skills and a commercial mindset.
Skills
Creative leadership & direction
Team management
Client facing
Brand strategy
Brand identity
Campaign creation
Art direction
Copywriting & tone of voice creation
Career highs
Gopuff: From launch to No.1 UK market position in 6 months for US quick-commerce brand. Launched brand in Europe in key cities across France and Spain.
Omnio: £17m of business won in the first 12 months from launch of a new fintech.
Wafflemeister: Over 1,000% year-on-year sales growth for a UK FMCG brand. Launched the brand in Europe and New Zealand.
Mallow & Marsh: 12x increase in turnover for premium confectionery brand. Created new positioning & brand identity that resulted in product listings in the UK’s biggest supermarkets.
Thomas Cook Airlines: 38% increase in average spend created per customer beyond just the seat.
Arq: From brand launch to trading on the Nasdaq. Named, positioned and helped the brand scale. Recently listed on the US stock exchange.
Callaway Golf: Global brand advertising and award winning product launches.
Marriott Hotels: Global brand advertising. Relaunching the hotel chain as a modern, dynamic alternative for global business travellers.
HTC: Global brand advertising. Selling more handsets than the iphone.
Mercedes-Benz: Creative head. Responsible for creating award winning communications for car launches and the opening of Mercedes-Benz World.
The Guardian: Client-facing creative lead. Initiated 24hr creative rapid response team to answer briefs, in line with daily newspaper turnaround.
Nike: UK advertising launching new sneeks to ballers.
7up: Award winning Pan-European advertising.
British Airways: Direct communications promoting new and glamorous routes.
Battersea Dogs’ Home: Speculative work that lead to the brand becoming
an award winning client.